ole’s ‘to the topline’ Challenge Debuts in L.A. As ‘Renegade’ Wins ole Single-Song Publishing Deal

ole's "to the topline" Challenge event made its debut at the PenUp Songwriter Networking Event at L.A.'s Musicians Institute in late April, from which the first winner of an ole single-song publishing deal was selected: "Renegade," written by Jeff Victueles and Matt Wong of the production team The Gooniez.  

The title of the challenge refers to the modern music industry term of a "topliner" who is a writer that specializes in the the lyric and melody of a song.

"We are so pleased with the response and with the winning song, which we are already out there pushing," says ole Creative Manager Julie Moe, who was an industry panellist as part of the songwriter education portion of the PenUp event with which ole has joined forces to introduce its "to the topline" Challenge to the next wave of talented young pop/urban songwriters and producers. "We accomplished this with a minimum of marketing, outside of an e-mail blast and some tweeting, a couple of weeks before the event. It will be interesting to see what happens as the word gets out and the following grows." Adds Chad Richardson, ole Creative Manager: "It was so exciting to go over all the entries we had and to get to hear what's next in the industry. For us, 'Renegade' was the obvious winner and we plan to work it as passionately as any other great song in the ole family. We have started to pitch the song to various A&Rs and music supervisors and it has already made its way onto some of the most important desks in the music industry."

In speaking about his song's win, Jeff Victuelles enthused, "When I heard about the 'to the topline' Challenge, I thought to myself, it couldn't hurt to submit one of our songs and see how far it gets. And now we're at this point and we're feeling very honored and very blessed. Will definitely be blasting to all the great songwriters I know and collaborate with to give it a shot."

Shaun Beastley, who founded PenUp with Delaney Douglas, remarked after the April event, "This PenUp was the best one we've had this far. The panellists were great and, to top it all off, the ole 'to the topline' Challenge went amazingly well."

The next ole "to the topline" Challenge, as part of the PenUp Event, will be held on Thursday, May 26, 2011 from 7:00 pm - 10:00 pm at the Musicians Institute, 1655 N. McCadden Place, Hollywood, CA 90028.

This is an on-going event and songwriters looking for a break are urged to submit up to three (3) songs for consideration to http://www.majorlyindie.com/tothetopline/. Each month, representatives from PenUp and ole will listen to each of the song submissions from which one may be chosen as the winner. The writer(s) of the winning song will be awarded a single-song publishing deal and a $500 recoupable cash advance. Each song must be at least 50% owned alone or collectively by the people entering the challenge. Songs also cannot contain samples and must be 100 percent original. Each song submitted must include all writer's credits including names, their corresponding percentage splits and contact information. Writers must also be in attendance at the event when a winner is announced to be eligible to receive the publishing deal.   

The first incarnation of ole's "to the topline" Challenge came on the heels of the enthusiastically-greeted U.S. debut of the company's Hitsville event at the Nashville Songwriters International's (NSAI) Tin Pan South Songwriters Festival in Nashville to a packed house of over 300 people. Hitsville, a baseball-themed competition towards a single-song contract with ole, resulted in the signing of two songs from writers who had made the journey to Nashville to pursue a dream. It was the first of two ole Hitsville events this year. The other will be held once again at the Canadian Country Music Association's Country Music Week, which this year takes place in Hamilton, Ontario in September.

To see more info please go to:

http://www.majorlyindie.com/tothetopline

About ole

ole is one of the world's largest independent music publishers. Founded in 2004, and with offices in Toronto, Nashville and Los Angeles, ole boasts a team of over 30 experienced industry professionals focused on acquisitions, creative development and worldwide administration. ole has been named Canadian Country Music Association's Music Publishing Company of the Year for the past four years and earned its first Grammy Award in 2009 for Best Country Song, "White Horse".

Other notable ole awards include: SESAC 2010 #1 Most Performed Song for "White Horse" (Liz Rose/Taylor Swift); BMI 2010 Most Performed Song for "White Horse"(Liz Rose/Taylor Swift);2009 SESAC #1 Most Performed Song for "White Horse" (Liz Rose/Taylor Swift); 2009 BMI Award Most Performed Song for Dierks Bentley's "Trying To Stop Your Leaving" (Brett Beavers/James Beavers); 2010 SOCAN Country Music Award for" One Last Sundown" (Performed by Doc Walker), 2010 SOCAN International Television Series Music Award for "6Teen", 2009 SOCAN Country Music Award for "Beautiful Life" by Doc Walker; 2009 SOCAN News & Sports Television Programming Music Award for CBC News: Today by composer Jack Lenz; 2008 BMI Award Most Performed Song for "Me and God" (Josh Turner); 2008 SOCAN International Television Series Music Award for Franklin; 2008 SOCAN Domestic Animated Television Series Music Award for 6Teen; 2008 SESAC Recurrent Country Performance Activity for "Teardrops on My Guitar" (Liz Rose/Taylor Swift); and 2008 SESAC Country Performance Activity for "Picture to Burn" (Liz Rose/Taylor Swift).

The ole catalog includes over 45,000 songs and 40,000 hours of TV music across all genres. ole has completed over $105MM USD in acquisitions, including purchases of music catalogs: Blacktop, Jody Williams Music, Chris Wallin, Rick Giles, Balmur, Keith Follese, Lighthouse, Frank Myers, Dream Warriors, Encore, David Tyson, and Marsfilm Music. ole has also purchased the worldwide music rights for TV catalogs such as WGBH, Cookie Jar, Cineflix, and recently, "The Cat In The Hat Knows A Lot About That".

ole is committed to the creative development of it's 6o+ staff songwriters, legacy writers and composers and the cultivation of our catalogs and client catalogs. ole has ongoing co-ventures with Last Gang Publishing (Alt Rock), Roots Three Music (Country) and tanjola (Pop/Rock/Urban).

ole is an expert in administrating and sub-publishing music copyrights and has concluded worldwide publishing administration agreements with some of the world's leading songwriters, publishers and film and television producers. adminow, ole's online portal delivering leading edge client account transparency, was launched recently and demonstrates ole's commitment to world-class client service and being on the leading edge of IT.

Notable copyrights for ole include Taylor Swift singles - "Fearless", "White Horse", "Tim McGraw," "Picture To Burn", "Teardrops On My Guitar"; Rascal Flatts' "Why Wait"; Kelly Clarkson's "Miss Independent"; "Can't Hold Us Down" by Christina Aguilera featuring Lil' Kim; "Black Velvet" by Alannah Myles; Craig Morgan's "That's What I Love About Sunday"; "Something Like That", Tim McGraw; "S.O.S (Let The Music Play)" performed by Jordin Sparks.

ole is committed to being the best and most innovative global destination for world-class songwriters, composers, and management talent, and the first choice music source for creators in all media.

For More Information:

Julie Moe, Creative Manager

p.    (1) 310-859-7450 x 4246

c.    (1) 619-665-9040

Julie_moe@olemm.com