Alexander PattersonSenior Digital Coordinator
Alex is a graduate of the Music Industry Arts program offered at Fanshawe College in London, Ontario. After Music Industry Arts, he enrolled in the post-grad marketing management program at Fanshawe in their Lawrence Kinlin School of Business.
Upon graduation in London, he started working for True North Records/Linus Entertainment and the Independent Digital Licensing Agency (IDLA), taking on all digital service responsibilities including distribution, marketing, promotion, and content management on various platforms such as iTunes, Rdio, Spotify, and Google Play. He was also responsible for monitoring and auditing assets on YouTube for the purpose of monetization and creating synch and master licenses for clients.
Alex is an avid guitar player and songwriter. He also plays hockey, and is a big fan of all Toronto sports.